moment of change
we planned how the school communicates the continuity of its essence under a restructuring of its pedagogical program.
Client: Escola da Vila e Bahema Educação
BRAND STRATEGY
a special anniversary
we initiated the new brand identity during the school’s 40th anniversary, without breaking away from the past and with a gradual transition.
BRAND ARCHITECTURE
school in a new home
we reorganized the brand in spaces and communication to accommodate its new curricular structure.
WEB
vila's universe
we brought the school’s pedagogical pillars and their plans for the future to the website.
SUB-BRANDS
extracurricular community
we designed +Vila to invite residents from the region to participate in the school’s activities.
VISUAL IDENTITY
a movement that involves
we developed the brand strategy and visual identity that integrate with the new phase of Escola da Vila.
SOCIAL MEDIA
digital positioning
we conceptualized content to generate engagement with +Vila, aligned with the personality of Escola da Vila.
SIGNAGE AND ENVIRONMENTAL DESIGN
a brand new building
we created wayfinding and environmental design for the spaces to follow the renewal of the identity.
the flow of good stories
Escola da Vila uses interweaving as a metaphor for the relationships it weaves. We materialized this concept in communication for the entire community.