open activities for the public
we created atmospheres to enhance the relationship between visitors and the FIESP Cultural Center, located on the ground floor of the building on Avenida Paulista.
Client: Federação das Indústrias do Estado de São Paulo
IDENTITY
a different building
we created a unique environmental identity for the FIESP Cultural Center using elements of the building.
MODULAR SIGNAGE
the void as discourse
we designed a signage structure that can be filled with the emergence of new spaces.
FURNITURE
interaction with people
we integrated space for distribution of programming materials into the identification pieces.
ENVIRONMENTAL DESIGN
cultural personality
we brought dynamism to a public space inside a business building, giving it a cultural personality.
the power of identity
we improved the experience of visiting the cultural center by bringing visual elements that generate identification of people with the space.