pedestrian tourism
we solved an urban mobility problem with a system that encourages city exploration without fear of getting lost.
Client: Egis engenharia e Systra engenharia
BRAND AND STRATEGY
a transportation "system"
we delivered a communication system that empowers citizens to use public spaces.
USER EXPERIENCE
mental maps
we created solutions that empower people to explore São Paulo by thinking about their own itineraries.
SMART ITINERARIES
there is a lot to do in São Paulo
we presented the city’s attractions in a way that encourages more meaningful connections with it.
WAYFINDING
from one place to any other
we created a signaling system so that people can start the route from any point.
WAYFINDING
the starting point
we created a clear and legible system to guide people without room for doubts.
SIGNAGE TYPOLOGIES
a big family
we conceived a set of pieces for various uses, from the history of attractions to guiding movements.
ACCESSIBLE SIGNAGE
a city for all
we designed accessible signage, with direct, tactile and audible content, through an application.
WEB AND APP
street history
we included an app that engages tourists with historical photos and texts of the streets and attractions.
the city is ours
with an initial implementation in the historic center, the signage values the city and brings citizens and tourists closer to the heritage that belongs to all of us.