conversations with all kinds of people
we helped the NGO Artesol to understand how to communicate with diverse Brazilians in their complex mission of safeguarding the culture of handicrafts.
Client: artesol
BRAND STRATEGY
knowledge exchange
we created a virtual space for training, sharing experiences, and bringing artisans closer together.
WEB
education platform
we developed an algorithm that guides navigation for people who are not accustomed to the web.
FESTIVAL IDENTITY
connections with tradition
we created ways for the Artesol festival to bring people closer to traditional handicraft culture.
FESTIVAL COMMUNICATION
workshops, fair, and exhibition
we created an emotional language to promote the festival and developed a website with the event’s memory.
EXHIBITION AT THE FESTIVAL
crafts from all over the country
we created powerful dialogues between visual communication and symbolic pieces of Brazilian handicrafts.
parceiro: expografia de Pedro Mendes da Rocha
INTERACTIVE EXHIBITION
a lesson on a single wall
we created an interactive room in the exhibition with curiosities about handicrafts and artesol’s projects.
EDITORIAL
guarantees for the future
we took care of the strategy in the activity reports of the NGO, successfully used to raise funds.
a Brazilian path
by working alongside artisans and promoting this heritage to Brazilians, we contributed to enhancing the actions of artesol.